Startup marketing is a very different science from traditional marketing. The challenge, however, isn't mastering the art of old-school direct mail, but finding a new way to advertise your business that is effective and does not cost an arm and a leg. How so? The secret is properly pairing the right channels with the correct message: Content Marketing and Public Relations.
In order to drive traffic to your website and to create sales for your company, you need people to find it in the first place. As such, you'll want to do everything possible to increase your brand's presence. That means including Social Media (Facebook, Twitter, Blogs, Digg), Press Releases, SEO (SEO Hosting, Link Building, etc.) and startup marketing content in all of your marketing campaigns.
An inbound marketing agency is important because it allows you to tell people why they should engage with you. When people know they can trust your product and brand, it means they will be more likely to buy or at least look at what you have to offer. One of the best things about Social Media is the audience - it's a highly targeted group of people who already know what they are looking for in your startup. If your content engages this audience, then your startup will have a much higher chance of becoming a household name. Additionally, content marketing also allows you to get your brand and product in front of a very large audience - if your target audience sees that you are worth listening to, then they'll most likely tell their friends.
In addition to creating content marketing, you also want to have a solid in-house PR team. PR professionals understand how to use Social Media in order to create a buzz about your brand. However, they also understand that marketing strategy is more than just sending links to your site. Good PR professionals will work with the press to find stories that are meaningful to your audience and give you interesting insights that can help your company grow.
Lastly, make sure you have a marketing strategy. A well-thought out marketing plan will help you reach out to the audience that matters most to your startup. Marketing your business to the wrong audience can be detrimental to your company. When developing your marketing plan, you need to determine your target audience and look to find the best way to reach them. For instance, if you are working on launching a mobile app, then you'll want to target a younger audience that using mobile devices to download apps. On the other hand, if you are focused on offering SEO services to older website owners, then a traditional website may not be the best place to market to.
Social Media engagement is key for the success of a new startup. The audience is the key to successful in-house and content marketing efforts. By engaging your audience, creating content, and offering freebies, you can easily bring in the new customers and help boost brand awareness to a new audience. Remember these tips to launch a successful media campaign. Check out this post for more content related to this article: https://www.britannica.com/topic/marketing.